SIBF 2025 18-22 June, 2025 l COEX Halls A & B1
Overseas Book Fairs
Guest of Honor Pavilion
Sharjah Book Fair(2023)
Korean Culture Program
Music Performance
Born by Gorgeousness: Encountering Beauty in Desire
HAEPAARY relies on their intuition to extract and recompose the charms of Jongmyo Jeryeak, a ritual [combining dancing, singing, and] music dedicated to the royal ancestors of the Joseon Dynasty. Discover and enjoy the beauty of Korean traditional music in a world where opposing desires meet in a weighty yet lighthearted, strict yet liberated, and modest yet dance-inspiring combination.
ㅣPerformance: HAEPAARY
- Date/Time : November 1 (Wed) 16:00 - 17:00
- Location: Ballroom
Deep in the Sea: A song erasing boundaries
Interpreted though the duo’s unique lens, HAEPAARY performs namchang gagok—a piece of popular pungnyu music predominantly sung by men, and played within the four gates of Seoul during the 17th and 18th centuries. Through sounds that borrow the characteristic flexibility and languor of the traditional, [free-flowing] pungnyu genre, HAEPAARY invites us to imagine a world where the boundaries of music, gender, era, and even hierarchy, are erased.
ㅣPerformance: HAEPAARY
- Date/Time : November 3 (Fri) 16:00 - 17:00
- Location: Ballroom
Creating Harmony between Traditional Korean Performances and the Audience
The band SANGJARU creates harmony with their audiences. Employing a variety of musical genres and the unique sounds of multiple instruments, SANGJARU works within two fields of music to create fresh compositions upon a foundation of Korean traditional rhythms. Step into their free, harmonious musical world, and enjoy exhilarating performances that truly connect with the audience.
ㅣPerformance: SANGJARU
- Date/Time : November 10 (Fri) 16:00 - 17:00
- Location: Ballroom
Traditional Korean Music That Breaks Boundaries
SANGJARU straddles the border between Western music and traditional Korean music. As an ensemble combining diverse traditional Korean and Western instruments, the band blurs the line between the two worlds. SANGJARU invites us into another musical world as they tear down the boundaries between East and West, past and present music.
ㅣPerformance: SANGJARU
- Date/Time : November 11 (Sat) 12:00 - 13:00
- Location: Ballroom
Healthy and Joyful Korean Vegetable Table
Connecting Korea and the UAE through common interests, vegetarianism is a global trend with links to everything from personal health to environmental and social issues. Korea's colorful vegetarian cuisine, which combines flavor and health, shows the potential for sustainable vegetarianism. Join Kim Kyungmin, author of The Vegetable Table , as she introduces Korean vegetarian recipes that anyone can make with readily available ingredients, and enjoy healthy and enjoyable bites.
ㅣSpeaker: Kim Kyeongmin (Author)
- Date/Time : November 4 (Sat) 16:00 - 17:00
November 6 (Mon) 15:00 - 16:00
- Location : Culinary Corner
The Seasons in Traditional Korean Desserts
Traditional Korean desserts feature a variety of tastes and shapes influenced by Korea’s distinct seasonal changes. The use of rice and seasonal ingredients creates a perfect balance between rich flavors and nutritional value. Rather than simply focusing on sweetness, these deserts highlight each ingredient’s innate flavor and are enjoyed for their health benefits too. The natural ingredients used also represent Korea’s five traditional colors or obangsaek and further add to the overall refinement of Korean desserts. Dive into the sincere world of Korean desserts with Kim Joohyun, owner of Korean dessert studio Nullicake and author of Korean Dessert Class Nullicake’s.
ㅣSpeaker: Kim Joohyun (CEO of Nullicake)
- Date/Time : November 5 (Sun) 16:00 - 17:00
- Location : Culinary Corner
Dance on Paper, Korean Calligraphy Seoye
Korean seoye (Korean traditional calligraphy) artist Lee Jeong Hwa (pen name Injung) scribbles with powerful brushstrokes across a vast expanse of paper. Experience the dynamic and powerful art of seoye. Your name is written in Hangeul, (Korean alphabet.) at the end of the performance. Feel the beauty of the Korean language after seeing your name written in Hangeul.
ㅣSpeaker: INJOONG Lee Jeong Hwa (Calligrapher)
- Date/Time : November 7 (Tue) 17:00 - 18:00
November 9 (Tur) 19:00 - 20:00
- Location : Korean Pavilion
Seoye Sarangbang: Learn the Basics of Seoye
Learn the basics of the Korean calligraphic form seoye. Learn what it is, the state of mind needed when doing it, and necessary tools. Seoye resembles nature, and touches everyday life. Take your first step in seoye, an art form with everlasting appeal.
ㅣSpeaker: INJOONG Lee Jeong Hwa (Calligrapher)
- Date/Time : November 8 (Wed) 17:00 - 18:00
November 9 (Tur) 17:00 - 18:00
- Location : Korean Pavilion
